DMA spokesman Robert Keitch has praised the impact outgoing Royal Mail chief
11 February 2010 : Industry News
As a marketing man Adam Crozier brought principles around advertising mail to the market. He wanted to talk about the Royal Mail channel as a media channel and I think that helped and is helping Royal Mail.
Robert Keitch, the Direct Marketing Association's chief of membership and brand, said: "Before he joined, Royal Mail was losing money hand over first. It was an organisation that wasn't talking about itself as a media channel.
Keitch also praised Crozier's record on raising and defending the profile of direct marketing.
He said: "He's spoken at many industry events, he's taken the time, he's sat in on things like mailing house forums. He clearly is someone who likes to keep a touch on the business, he's not remote, which I think is very easy to do for a chief exec, it's very easy to become distant from the business."
