The Top 5 Problems with e-commerce sites
25 March 2010 : Industry News
If you talk to experts in e-commerce and retail fulfilment then the top 5 issues that regularly crop up are
- Wasting customer’s time by having a poorly designed web site. The main cause being designs that take too long to load.
- Your web site doesn't working on their browser. Although the majority use internet explore they don't always have the latest version, and if it's a niche you could be ignoring 30% of your audience.
- Poor navigation of the site. We’ve seen a lot of adverts that now say, “new and improved, it’s easier to find the product that you want”.
- Contact information isn’t good enough. Sometimes your customers want the reassurance of knowing where you are and that they can get in touch. So let them. Evidence suggests they’ll go elsewhere if they cannot, and loyalty is always enhanced if you sort a problem quickly.
- Reassure them that your site is secure. Even if you have the security make sure you explain that you have.
So if you’ve got all of the above right then it’s down to the fulfillment process. We understved that this is the critical link in ensuring satisfaction and repeat business. Please call me on 0845 521 2240 to talk about how AASM can help you, or for a free review of your current operation. If you'd like more information about our services then please look at our retail and e-commerce section.
