Halfords Success is a Call to Action
16 June 2010 : Industry News
Halfords recently reported some excellent financial news. In the year to the 2nd April, pre-tax profits were £117.1m which represents an increase of 26.7% on the previous year. Multi-channel revenue increased by 34%.
Those retailers who like to stay abreast of the latest techniques large retailers use to manage their customers will be interested to know that Halfords have not 1 or 2 but 3 ways customers can shop online.
In addition, Halfords are supporting their online products with 40,000 product ratings and reviews along with an “Ask and Answer” section.
Their stated aim is to continue to integrate www.halfords.com with their stores and increase online sales from the 6% of total retail sales it currently represents.
So why should the average online retailer be interested? Should they even care?
Halfords need to be applauded for their part in making online shopping better. Smaller e-retailers should ask whether their sites could be enhanced in a similar way.
That all takes time though. Many are familiar with the ‘to do’ list getting longer and the available time getting shorter. The simple answer is to ring AASM on 0845 521 2240.
The e-commerce services provided by AASM are intended to return time to our clients. Rather than managing the stock, picking and packing orders or loading the courier’s van we can give time back so clients can improve and refresh their sites to drive customer loyalty and value.
There is no time to lose. Ring or email David Alliston on 0845 521 2240 today.
