Publishers are advised to look to retail for extra income
02 June 2010 : Industry News
In a recent article on www.internetretailing.net Paul Skeldon commented "that while the print media has been hit hard by falling advertising revenues and the perceived drain on subscription and copy sales brought about by free access to news on the web, many in the industry believe that simply charging for news content is not enough and that they have to become branded retailers of goods and services - both digital and tangible - as part of a move to develop new revenue streams."
Delegates at M-Publishing on the 1st June were told by Jonathon McDonald that “Newspapers are going to have to start looking at converging business models with other sectors to make new revenue to make up for falling ad sales – selling stuff related to either the content of the paper or the type of readership a publication has will expand greatly.”
The good news for those publishers worrying about having to turn their hand to retailing is that AASM can supply all of the services required to make a real success of a new e-commerce venture.
We can help with as much or as little as is required whether it is the strategy, look and feel of the e-commerce area, assistance with the merchant services, sourcing and storing stock, customer services, despatching orders to agreed SLAs, sourcing packaging, etc.
Our experience in this area will springboard the new service and ensure a smooth, low risk and profitable entry into retailing.
To find out more, simply pick up the phone and call David Alliston on 0845 521 2240 or 07917 222502 for a no obligation discussion or email me.
